Social Media Marketing & Paid Ad Campaigns for Small Businesses

Social media and paid advertising for founders who are tired of guessing what’s working. We build data-driven campaigns that align with your goals, your budget, and your capacity, so you can stop second-guessing and start growing with confidence.

Black cat holding a pen and sitting in front of a phone recording video labeled 'Social Media'.

Smarter Campaigns.
Better Results.
Less Overwhelm.

You’ve outgrown trial-and-error marketing. You know your business needs visibility and lead generation but you’re carrying a quiet mental load about whether you’re investing in the right channels, at the right time, with the right message.

We don’t expect you to become a marketing expert or stay glued to trends. We build campaigns grounded in what’s actually driving results for your business, not what’s “popular” this quarter.

You’ll get clear explanations for every decision: which channels we’re using, why we’re targeting specific audiences, what we’re testing, and how we’re measuring success. No jargon. No surprises. Just a plan you can trust.

Whether you need consistent lead generation, better brand visibility, or confidence that your ad spend isn’t being wasted, we give you clarity, data, and a strategy that works within your reality. Not someone else’s playbook.

How We Work:
Strategy First, Execution Second

You don’t need hype. You need a plan you can trust, and one that’s built around your specific goals, your budget constraints, and your capacity to execute. We start with strategy because execution without direction just burns money and mental energy.

You’ll always understand what we’re doing and why. No jargon, no smoke and mirrors: just clear strategy and consistent execution.

What We Do

Black cat holding a pen and sitting in front of a phone recording video labeled 'Social Media'.

01

Custom Social Media Content Creation

Most founders don’t need to be ‘always on’ on social media—they need consistent, intentional presence that reinforces their expertise without consuming their day. We create content that sounds like you, aligns with your business priorities, and doesn’t require you to become a content creator.

02

Ongoing Social Presence Management

We take social media management off your plate entirely. You’ll stay informed through regular updates, but you won’t carry the mental load of ‘I should be posting more’ or ‘I need to check engagement.’ It’s handled: consistently, strategically, and professionally.

Black cat sitting at a laptop with Facebook open, surrounded by social media tools.
Black cat with glasses sitting at a computer with a Google Ads strategy on screen.

03

Paid Ad Campaign Strategy + Execution

If you’re spending on ads, you deserve to know exactly what you’re getting for that investment. We run paid campaigns that are ruthlessly focused on ROI, not vanity metrics. You’ll see clear reports showing cost per lead, conversion rates, and what’s working. No black box, no ‘trust us,’ just transparent performance data and strategic optimization.

04

Performance Tracking & Optimization

You need clarity on what’s working so you can make confident decisions about where to invest next. We track the metrics that matter to your business, not just clicks and impressions, and translate that data into actionable insights. No more wondering if your marketing dollars are doing anything.

Black cat and tabby cat looking at a social media report together on a desk.
Black cat using a laptop to design a website layout.

05

Newsletters & Blog Posts

We create email newsletters and blog content that keep your audience engaged and position you as an expert. Whether it’s thought leadership, product updates, or helpful resources, we make sure every piece has a purpose and serves your business goals.

Frequently Asked Questions

We offer SEO, Google Ads, social media strategy, content creation, email marketing, and more—customized to fit your goals.

Yes! We manage Google Ads and Meta (Facebook/Instagram) campaigns, including setup, strategy, and ongoing optimization.

We typically recommend a 3-month minimum to gather data and optimize effectively, but one-time campaigns are also available.

Yes—we handle the strategy, copywriting, and design so your ads look great and perform well.

We track results and send monthly reports with metrics that actually matter—so you’re never left guessing. You are also welcome to schedule a monthly strategy call with us to discuss results.

Absolutely. We can create, write, and schedule newsletters or automated email campaigns that support your larger strategy.

Not at all. We’ll help you find the right mix of platforms and tactics—whether that includes social media or not.

We guide you through the process and make it as easy as possible. You’ll review key pieces like strategy, content, and final drafts—but we handle the heavy lifting. Keep in mind that the more time you are able to put into it and personalize your social media posts, the more impact they will have!

We use Metricool to send all content—ads, emails, graphics, etc.—for your review and feedback before anything goes live. You can request edits or approve with a click.

Yes – and this is often the best place to start if we are creating content from scratch. We offer in-person or remote video sessions to batch content creation for ads, social media, or your website.

We do not have a minimum ad spend like my other agencies do. We understand that for small business owners a large ad budget is not always possible. Based on your industry and who you are targeting, we will work together to come up with a budget that makes the most sense for ROI. 

We focus on sustainable, data-driven marketing that works for small businesses—no jargon, no pressure, just smart strategy. 

Ready to Stop Guessing and Start Growing with Confidence?

Let’s talk about where you are, where you want to be, and whether digital marketing can get you there in a way that fits your business reality.

Social Media Post Examples

Enjoy a sampling of some of our favorite designs over the years!
Contact us if you would like to see more examples of our work.

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