In a world full of trends, tactics, and “you should be doing this,” I work with business owners who’ve outgrown guesswork but still carry a quiet mental load about whether they’re investing in the right channels, at the right time, with the right strategy.
I don’t believe in chasing algorithms or building a business that requires you to be constantly visible. I believe in clear strategy, intentional execution, and data that tells you what’s actually working so you can make confident decisions and get back to running your business.
At Cheshire Digital Marketing, we build marketing systems that give you clarity, direction, and relief. Not hype. Not complexity. Just a plan you can trust and results you can measure.
I spent 10 years in software development: testing, designing, breaking things to see how they worked. That background taught me to think systematically, question assumptions, and never accept “because that’s how everyone does it” as a valid answer.
When I started Cheshire Digital Marketing in 2021, I saw too many small business owners being sold cookie-cutter solutions by agencies that didn’t take the time to understand their reality. Big budgets and big promises…but no clear strategy. No real measurement. And definitely no peace of mind.
Small businesses deserve better than that.
You shouldn’t have to chase trends, master the algorithm, or spend hours wondering if your marketing dollars are doing anything. You deserve a partner who explains the tradeoffs, shows you what’s working, and builds a strategy around your actual goals and constraints, not someone else’s playbook.
That’s what I’m here to do.
I’m a Diet Coke enthusiast with a weakness for some good reality TV drama or comedy.
I have a background in Information Science and User-Centered Design. My brain is wired for both creativity and structure, which is probably why I love turning messy marketing into clear systems.
I’ve been dancing since I was little – ballet, jazz, lyrical…you name it. These days, I get my fix in a weekly Adult Hip Hop class. No trophies here, just a whole lot of joy & muscle memory!
My weekends usually involve hanging on Lake Naomi, running my kids around to their activities, and a good romantasy book.
I believe clarity is always better than cleverness and that real growth comes from showing up consistently, not perfectly.
Graduated from the University of Pittsburgh with a bachelor’s degree in Information Science and User-Centered Design (H2P!)
Worked for 10 years in software product development – testing, design, and project management. Learned to think like a systems builder.
When COVID hit and the work environment shifted dramatically, I decided to follow my dream of starting my own business…and in March 2021, Cheshire Digital Marketing was born!
Spent years helping clients find their footing online and re-invigorae their passion and excitement for their marketing message.
It’s 2026 and I’m still learning, still refining, still cheering for the underdog businesses that deserve to grow.
If you’re looking for thoughtful strategy, real data, and a partner who gets what it’s like to build a business from scratch, let’s talk.