If you’re a small business owner trying to grow your audience on social media without paying for ads, you’ve probably noticed something frustrating: your organic reach is disappearing. You’re not imagining it. Social media platforms have made it harder than ever for businesses to reach their followers organically. And it’s not because your content isn’t great—it’s because the platforms are designed to push businesses toward paid advertising. Let’s break down the struggles small business owners face with organic social media reach and why it’s becoming nearly impossible to grow without a budget. 1️⃣ Organic Reach is Plummeting A decade ago, posting on Facebook or Instagram meant your followers actually saw your content. Today? Not so much. If you’re posting and getting little to no engagement, it’s not you—it’s the algorithm. 2️⃣ The Algorithms Are Not in Your Favor Social media platforms don’t exist to help small businesses grow. They exist

When you think about Meta (formerly Facebook), you probably picture social media apps like Facebook, Instagram, Messenger, and WhatsApp. But have you ever wondered how Meta actually makes money? Spoiler alert: It’s not from you using the platform—it’s from selling access to you. In 2024, Meta reported a staggering $164.5 billion in total revenue—and nearly 98% of that came from advertising (Meta Investor Relations). That means every like, comment, and scroll helps fuel the largest targeted advertising machine in history. Let’s break it down. 1️⃣ Meta’s Business Model: You Are the Product Meta’s core business is ad revenue. Every time you browse Facebook or Instagram, the platform tracks your interests, interactions, and behaviors. That data is then used to serve highly targeted ads to you—and businesses pay Meta billions for this access. 💰 In Q4 2024 alone, Meta earned $46.78 billion in ad revenue, thanks to advanced AI-driven ad placement

If your business relies on social media to reach customers, you’re building your brand on borrowed land. I see so many small business owners pouring time, energy, and money into growing their Instagram, Facebook, TikTok, and LinkedIn audiences—but here’s the harsh truth: You don’t actually own any of it. Your Account Can Be Taken Away at Any Time It happens every day. A small business wakes up to find their account banned, restricted, or shadowbanned—with no warning, no explanation, and no way to get it back. Years of content? Gone. Thousands of followers? Poof. And worst of all, there’s no customer service hotline to call. You Don’t Control Your Reach—The Algorithm Does Think about it—social media platforms are not designed to help you grow for free. They’re businesses, and their goal is to make you dependent on them. That’s why organic reach has been steadily declining for years. You’re Just

Hey business owners, entrepreneurs, and creatives—I think it’s time we have the talk. Social media isn’t what it used to be, and if you’re feeling frustrated, overwhelmed, or downright fed up, you’re not alone. Lately, I’ve been thinking a lot about where these platforms are headed, and frankly, it’s not the best place for small business owners to invest their time. Here’s why: The Platforms Are Working Against You, Not for You Once upon a time, social media was a tool to help businesses grow. Now? It feels more like a pay-to-play system that penalizes small businesses while rewarding those who can spend big on ads. Organic reach has plummeted, and even if you have an audience, the algorithms decide if they’ll see your content. Spoiler: Most of them won’t. They Keep Moving the Goalposts Remember when video was the key to engagement? Then short-form content? Then carousels? Then lives?

In the world of social media, metrics play a crucial role in measuring the success of your efforts. However, not all metrics are created equal. Some metrics, known as vanity metrics, may look impressive at first glance but offer little insight into your actual performance or how to improve your strategy. On the other hand, actionable metrics provide valuable insights that can help you refine your approach and achieve your business objectives. Vanity Vanity metrics are often easy to track and include metrics like the number of followers, likes, and shares. While these metrics may make your social media profiles look good, they don’t necessarily translate to meaningful engagement or business success. For example, having a high number of followers may seem impressive, but if those followers are not actively engaging with your content or converting into customers, they may not be contributing to your bottom line. Actionable On the