“LinkedIn users convert into sales leads. A Hubspot study found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.”

Your company can enhance its brand presence by actively participating on LinkedIn, resulting in increased visibility and the attraction of ideal partners, customers, and employees. Sharing on this platform can also help promote the strong company culture that you have already established, effectively reaching a wider audience and appealing to quality candidates who align with your values.

Here’s how sharing LinkedIn content can positively impact each group or department within your company:

• For the Marketing Team, this means generating more leads, building greater brand awareness, increasing website traffic, and decreasing customer acquisition costs.
• For the Sales Team, it can lead to more meaningful conversations with decision-makers, a rise in potential opportunities, and an increase in their sales pipeline.
• For the HR Team, the benefits include attracting more qualified candidates, reducing hiring costs, and shortening time-to-hire.
• For the Leadership Team, LinkedIn content sharing can help expand brand awareness, drive revenue growth, and ultimately impact the bottom line.

Every employee can derive professional benefits by actively sharing content on LinkedIn. This includes building a strong personal brand, increasing their network of high-quality connections, and advancing their careers.

Define your social media strategy guidelines:

Legal and Confidentiality: It’s important for employees to understand which information is considered confidential and not to be shared outside the company.
Disclosures: Employees should be aware of any necessary disclosures when sharing content from the company blog.
Hashtags: It’s important for employees to know the appropriate and recommended hashtags to use when sharing company content on LinkedIn.
Brand Voice and Tone: Are there specific guidelines for the corporate tone or language that employees should use to maintain brand consistency?

Employees should add your company page to their LinkedIn personal profile in three key places: the Introduction Card, the Experience Section, and Contact Info.

Introduction Card: The initial section of your Profile page is the primary focal point visible to visitors, regardless of whether they are using a computer or a smartphone. Therefore, it is the segment of your Profile that will be frequently viewed. 

Experience Section: LinkedIn will automatically detect the job title of the first job you list in the Experience section, even if it’s not labeled. To improve your search engine optimization (SEO), it’s recommended that you include relevant keywords and phrases in your job titles and your employer’s name, using as much space as possible.

Contact Info: You may provide up to three website links, which should include your company website, company LinkedIn page, online career portfolio, any notable press mentions, or a published white paper, if you don’t have a personal blog or website.

Employee Notifications
As an admin of your organization’s LinkedIn Page, you can use Employee Notifications to inform your employees of important posts. Your employees who have added your organization’s Page to their Work Experience section will receive these notifications on both desktop and mobile devices. To notify your employees, just post as your Page, click the more button on the post, and select Notify employees.

Motivate your staff to like and share content on your company’s page.

When employees share or like their company’s LinkedIn posts, it can provide several benefits:

Increased Visibility: This can help to get the company’s message in front of a larger audience and attract new followers and potential customers.

Credibility: Build credibility and authority for the brand. This is because the actions of the employees can signal to others that the company’s content is valuable.

Employee Advocacy: When employees are proud of the company they work for and share its content, it can help to build a positive reputation for the company and improve employee morale.

Cost Effective Marketing: Using employee advocacy to promote company content on LinkedIn can be a cost-effective way to market the brand. It can be much less expensive than other forms of marketing, such as influencer marketing.

Share and like employee posts from your company page.

This can help you reach a wider audience and potentially attract new customers, clients, or
partners.

Increased reach: When employees feel that their contributions are valued and recognized by their employer, they are more likely to be motivated and committed to their work.

Boost morale: By sharing posts that demonstrate your employees’ expertise and knowledge, you can showcase your company’s capabilities and attract new business opportunities.

Thought leadership: Humanize your brand and showcase the people behind the company. This can help to build trust and credibility with your audience, and demonstrate that your company is made up of real people who are passionate about what they do.

Remember, LinkedIn is a powerful platform for professional networking and business growth. Feel free to reach out to us anytime with any questions! At Cheshire Digital Marketing, we can give you the support and expertise needed to excel in the digital landscape.

Let’s work together to unlock the full potential of your LinkedIn presence!