FREE Webinar Replay: How to Use Social Media to Build a Marketing Strategy That Doesn’t Rely on Algorithms

Learn how to shift from social media dependency to sustainable digital marketing systems that keep working—even if the algorithm doesn’t.

Free Webinar: How to Future-Proof Your Marketing Strategy

Social media is noisy, unpredictable, and always changing. In this 20-minute training, Emily Murphy, founder of Cheshire Digital Marketing, shares why it’s critical for small business owners to build marketing strategies that don’t rely on social media platforms to survive.

What You’ll Learn:

• The State of Social Media in 2025:
  Algorithm changes, declining reach, AI bots, platform instability, and what they mean for your business.

• What You Actually Own vs. What You Don’t:
  Why owning your website, email list, and content is essential—and what happens when you build your entire strategy on rented platforms.

• Smart Strategies to Reduce Reliance on Social Media:

  1. Optimize content for all platforms – not just one.

  2. Treat social as a lead gen tool – not your whole strategy.

  3. Grow your email list – 100% deliverability vs. 4% reach.

  4. Use your website as your content hub – not your feed.

  5. Move relationships off-platform – email, calls, private groups.

  6. Repurpose content into long-lasting assets – blogs, PDFs, YouTube.

Key Takeaway

“The best digital marketing strategy uses social media as a tool—not a dependency.”
— Emily Murphy, Cheshire Digital Marketing

Next Steps: How to Future-Proof Your Business

• Install Google Analytics and track where leads come from

• Start converting social followers into email subscribers

• Build a content library on your website

• Diversify your ad spend beyond social

• Create a social media exit strategy, just in case