Get off the guesswork treadmill. Learn how to use Google Analytics and your website data to make informed, strategic marketing decisions that grow your business—without relying on social media.
How to Set Up & Use Google Analytics
Understand where your traffic comes from, how visitors behave, and what drives conversions.
Website Metrics That Matter
Learn what bounce rate, engagement time, and conversions really tell you—and how to spot red flags.
Why Landing Pages Convert Better
Discover the difference between a homepage and a landing page, and how to optimize each.
Campaign Tracking Made Easy
Use the free Campaign URL Builder to track specific emails, posts, or flyers and see what’s actually working.
Step-by-Step Walkthroughs of Key Reports
See how to find and use:
User & Traffic Acquisition Reports
Pages & Screens Reports
Landing Page Performance
Event & Conversion Tracking
Path Exploration Tools
Simple Tips to Boost Your SEO
Improve your user behavior metrics—like engagement and conversion—to naturally increase your Google rankings over time.
Smart digital marketing isn’t about chasing every trend. It’s about knowing what’s working and where to spend your time and money. This training helps you:
Identify broken funnels
Improve page performance
Drive more conversions from the traffic you already have
Reduce your dependence on social media algorithms
High bounce rate? You’ll learn how to improve load times, headlines, and navigation.
Low engagement? Add FAQs, videos, or clearer messaging.
Poor conversions? Simplify your forms and strengthen your call to action.
Traffic bottlenecks? Improve internal linking and use path exploration to fix flow.
