Many businesses rely heavily on social media for marketing, engagement, and brand awareness. But did you know that when you build your business solely on social media, you don’t actually own your audience?
Social Media Platforms Control Your Reach
Platforms like Facebook, Instagram, TikTok, and LinkedIn dictate who sees your content. This means:
❌ Algorithm changes can drastically reduce your reach overnight
❌ Bans, shadowbans, and account shutdowns could erase your audience instantly
❌ You don’t control the platform’s rules, which can change at any moment
The Solution? Invest in What You OWN
While social media is a valuable tool, it should support your marketing efforts—not be the foundation. To future-proof your business, focus on assets you own and control:
- Your Website – Your digital home that’s always accessible
- Your Email List – Direct access to your audience without platform interference
- Your Domain Name – A long-term investment in your brand’s identity
- Searchable Content – Blogs, YouTube videos, and other content that keeps working for you
The Shift to Socially Distant Marketing
With the instability of social media, businesses need a sustainable marketing strategy that doesn’t rely on constantly changing algorithms. That’s why we embrace Socially Distant Marketing, a strategy that prioritizes intellectual property, owned assets, and long-term digital presence over fleeting social media trends.
Want to Learn More?
We recently hosted a webinar, “How to Use Social Media to Build a Marketing Strategy That Doesn’t Rely on Social Media,” where we shared insights on transitioning to an owned-marketing approach.